intensity
Any of radiant intensity, luminous intensity or irradiance.
intensity: how bright or strong the light really is
In optics, intensity measures the power of light or other radiation traveling through space or striking a surface. The term is often used loosely to mean brightness, but it covers three distinct physical quantities that engineers and technicians must keep separate: radiant intensity, luminous intensity, and irradiance. Confusing these leads to wrong calculations in everything from laser safety to display brightness to lighting design.
Radiant intensity is the power emitted by a source in a particular direction, measured in watts per steradian (W/sr). A light source that radiates uniformly in all directions has the same radiant intensity in every direction; a laser or spotlight concentrates power into a narrow beam and thus has much higher radiant intensity in that direction. Luminous intensity weights radiant intensity by the eye's sensitivity to different wavelengths, using the luminous efficiency function; it is measured in candelas (cd), which is lumens per steradian. Irradiance, by contrast, is power per unit area arriving at a surface, measured in watts per square meter (W/m²) or lux (lumens per square meter). These three are related but measure fundamentally different things: intensity is about what the source does; irradiance is about what the target receives.
Why the confusion exists
The word intensity entered optics when radiometry and photometry developed separately. Radiometrists adopted it for directed power (radiant intensity); photometrists used it for eye-weighted directed power (luminous intensity). Engineers and physicists then borrowed intensity to describe irradiance, the power density on a surface, because surfaces are what we usually measure and care about. Standards bodies have tried to enforce the distinctions, but industry and even academic texts routinely use intensity to mean irradiance in practical contexts like solar panels, camera sensors, or display measurements.
In laser work, radiant intensity determines the hazard class and safe working distance; in photography and astronomy, irradiance sets exposure; in lighting design, luminous intensity defines the apparent brightness of a fixture. Thermal imaging systems measure infrared irradiance. Quality control of LEDs requires measurement of luminous intensity in candelas across angles. When a specification simply says intensity without a unit, you must infer what is meant from context and what units are given: W/sr or cd implies a directed source; W/m² or lux implies a surface measurement.
The practical lesson is always to work with units and never assume what intensity means. A 100 W laser has high radiant intensity in its beam direction but produces irradiance that depends entirely on how far away you are and whether the beam is focused. A display with high luminous intensity sends little power into your eye if you are off-axis. Understanding which intensity you are working with prevents design errors, safety oversights, and mismatched component selection.