Fun term

Purl

Direct marketing tracking term using personalized URLs

When you mail a postcard that contains a Personalize Universal/Unique Resource Locator (PURL), when the PostCard recipient enters that the URL, they are taken to a Personal URL that contains their name (which was either created beforehand or on-demand - this if popular with companies that deliver cross-media marketing campaigns so they can tract response.

When I typed in my PURL, the web page said "welcome Ms. Kumber" - which was hella funny because that was not my name !

Also in the dictionary

purl in manufacturing

View on Urban Dictionary Written by Michael Jahn on Urban Dictionary

Quoted from Urban Dictionary under their terms, with attribution. Definitions there are written by the public and are not edited by us.

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